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Philips Electronics

Philips Electronics

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080902 Philips - wrap-up one-on-one August 2008 080902 Philips - wrap-up one-on-one August 2008

Wrap-up company visit.

091127 Philips Electronics - 50% of sales from emerging markets in 5 years 091127 Philips Electronics - 50% of sales from emerging markets in 5 years

50% of sales from emerging markets in 5 years.

080118 Philips Electronics - a successful makeover or not? 080118 Philips Electronics - a successful makeover or not?

A Successful Makeover Or Not?

080502 Philips Electronics - better safe than sorry 080502 Philips Electronics - better safe than sorry

Philips: better safe than sorry.

100125 Philips Electronics - marked sales growth in emerging markets 100125 Philips Electronics - marked sales growth in emerging markets

The company's Q4/FY results showed that on one hand it had significantly reduced its cost base, much more than foreseen, and on the other achieved marked comparable sales growth in emerging markets. Although Philips requires another 3 years to arrive at its financial target, an operating profit margin of 10% (09FY: 6.4%), the gap will be sharply narrowed in the current fiscal year.

We are upbeat on the short-term. In addition, the long-term growth drivers are still in place. Particularly the company's focus on emerging markets continues to make us enthusiastic. The company will benefit from its strong presents in these fast-growing markets more than most of the other established Western European/American companies. Philips is eager to conquer a strong market presence in these markets where, in general, profitability is higher.

We remain optimistic on Philips Electronics and expect its outperformance - of 28.4% since the publication of our note in July - to continue.

100915 Philips Electronics - vision 2015; a worst case scenario 100915 Philips Electronics - vision 2015; a worst case scenario

Philips announced its Vision 2015 strategic plan which did not contain major surprises. The company refreshed its targets for sales growth and EBITA-margin. A new target was set for sales from emerging markets, though we consider it to be a conservative one. It leaves ample room for large acquisitions. However, if Philips does not want to miss out for a second time on ROIC it cannot pay the hefty multiples for its future transactions as it did in the past. Although we had hoped for a bit more aggressive targets by 2015, we reiterate our positive stance for the company. It is a well-balanced set of targets that offers ample room to continue to show outperformance.

110201 Philips Electronics - ROIC and emerging markets presence undervalued 110201 Philips Electronics - ROIC and emerging markets presence undervalued

For the moment we attach limited weight to the disappointing comparable sales growth Philips recorded in the final quarter of 2010. We put more weight to its strong position in high growth market, its strong ROIC and its low valuation multiple. These ingredients should lift the shares price to much higher levels which should result in an outperformance.

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